About Us

Brief history of the Eye Care Center of St. Croix- now Enhanced Eye Care:

The Eye Care Center of St. Croix was first opened in Novemeber of 1984 by Doctors and brothers, Dennis and Dale Soderberg. As we celebrate 40 years of the Eye Care Center, we are also starting a new era. Dr. Lauren Jordan, who has been working at the Eye Care Center now for 9 years, has taken over as owner and optometrist. She has envisioned an Enhanced Eye Care experience for our family focused comprehensive eye care. We hope to continue to provide our community and family with the most up to date technology and treatments for a multitude of ocular conditions and diseases. As we move forward and Enhance the eye care experience, we also want to look back and honor those who have laid the foundation for this business to continue to thrive and serve New Richmond and its surrounding communities. Dr. Jordan has now been in the eye care business for 18 years; our loyal optician, Jen, has been apart of the Eye Care Center and now Enhanced Eye Care for 29 years, and our receptionist, Valerie, has been apart of the eye care world now for 9 years, but had served in other medical fields prior. With our combined 56 years of experience and counting, we hope to continue to provide exceptional care and laughs for many years to come.